OVERVIEW
• At the ceremony where Turkey's domestic car was introduced on 27 December 2019
President Recep Tayyip Erdoğan's "Made in Turkey" letter is "Made in Turkey".
Strengthening the brand of Turkey with requests to be corrected as “Turkey”
process started.
• In addition to exported products, with the Presidential Circular dated 4 December 2021
"Turkey" in correspondence with other states and international institutions and organizations,
In place of phrases such as “Turkei” and “Turquie”, “Turkey” will be used.
highlighted.
• With the Presidential Decree No. 14 on 13 January 2022, “Turkey
by the Directorate of Communications within the framework of its duty to strengthen its brand
The use of “Turkey” in all languages ??by launching the “Hello Turkey” campaign
awareness was created.
Purpose
• The Turkish brand of thousands of years of experience of our state and nation
be represented under
• Introducing and gaining the use of the “Turkey” brand into languages ??and
dissemination of use
• Ensuring the unity of discourse
• Strengthening the Turkish brand in the international arena
"TURKEY" USE OF THE Phrase
Corporate Identity and Official Correspondence
in official correspondence, including identity studies, and
use the phrase "Turkey" instead of "Turkey" in any activity they will carry out.
They are expected to use.
Website and Social Media
All public institutions for the adoption and dissemination of the use of Turkey.
and its organizations;
• Corporate websites and social media accounts in foreign languages
"Turkey" instead of "Turkey" part of the name updates as
• Website titles in foreign languages ??on the browser tab.
Changing "Turkey" to "Turkey",
• In their posts on their websites and corporate social media accounts
They are expected to take care to use the phrase "Turkey" instead of "Turkey".
Other Activities
Activities carried out by relevant public institutions and organizations
in the framework;
• Passport, identity card and official documents with international validity
They are expected to revise it by using the phrase "Turkey" instead of "Turkey".
Social Network Providers
Within the scope of efforts to strengthen the Turkish brand; digital media
interface, translation systems, transparency reports and member
Studies are underway to regulate the use of registration forms.
For example, the hashtag for official and government social media accounts
"Turkey" instead of "Turkey", "Turkei", "Turquie" in applications
Social network providers were contacted regarding the use of
Website
Presidency, on its official website in English, “Presidency of Republic of
Turkey”.
"Republic of Turkey" on the official website of the Directorate of Communications in foreign languages
uses the phrase.
Social Media
President of the Republic of Turkey Recep Tayyip Erdogan on Twitter: "President of
Turkey” is included.
Ministry of Foreign Affairs on its corporate Twitter accounts in foreign languages.
of Turkey”.
Directorate of Communications, on its corporate Twitter accounts in foreign languages, "Republic
of Turkey Directorate of Communications”.
Media
Anadolu Agency and TRT World use the phrase "Turkey" in their English broadcasts.
uses.
Branding
Head of Communications, Mr. Fahrettin Altun, in the field of Turkey's global brand identity
announced that a Turkey Trademark Office will be established, aiming to carry out studies.
İsmail Gülle, President of the Turkish Exporters Assembly, at the presentation of Turkey
“Turkey” logo instead of “Turkey Discover the Potential” logo used
He announced that his work has begun.
CAMPAIGN
With the vision of strengthening the Turkish brand and in foreign languages ??"Turkey"
under the auspices of the Directorate of Communications in order to disseminate the use of
“Hello Turkey” campaign was organized on social media.
where English is used as the mother tongue or as a second foreign language
Many public institutions participated in the campaign in which the citizens of the countries were determined as the target audience.
Institution and social media users also received support.
The slogan "Hello Turkey" in the first place to raise awareness in the campaign
has been selected. After Turkey's adoption as a brand umbrella
The slogan “Say Turkey” to be used in order to popularize its use,
will form the second leg of the campaign.
Dissemination of the use of “Turkey” by the Directorate of Communications
“Hello Turkey” campaign carried out through social media tools for the purpose of
It was also supported by public institutions and organizations.
Turkish